So fishing where the fish are is simple talk to other Superior Small Lodging owners about what sites they are using. This does not mean talk to your competitor next door but instead call a good Superior Small Lodging owner in an area that you could share guests; Example if your Superior Small Lodging is in Orlando West Palm, Fort Lauderdale, Miami or Naples would be good for you because most families and couples travel at least once a year from these area to Orlando mostly to visit the mouse and many of your guests visit the SFL market. I once had a Superior Small Lodging owner in Tampa say “some of his guests also stay at a Superior Small Lodging in Hollywood Florida”. I said to him “maybe you should call that owner and see if you two could do promotion together”. The light bulb went off in his head and he said let me see where else my guests stay and by sending them a survey. He found that many of his guests stayed or would stay at a similar or like property and would want more information. He has since sold his Superior Small Lodging but became the networking machine after that with not only Superior Small Lodging in state but also around the world. Because of his hard work when he sold the property it was worth so much more to the couple that bought it because it had a tangible business model to follow.
So where do you find these Fish? Well there are so many to choose from it can be crazy. The local Chamber of Commerce, the local Tourist Development Council, and the list goes on and on. The fish I have found are in associations and networking with other Superior Small Lodging owners and managers. Sharing ideas and building rapport with one another. Building business together by sharing guests and business models that may or may not work for you. Once you share you 1,000 guest with the similar Superior Small Lodging owners your list grow to 6,000 or 12,000. Below are some great organizations to consider:
Florida Superior Small Lodging Association
Florida Bed Breakfast and Inn
Professional Association of Innkeepers International
Once you have found the similar like Superior Small Lodging owners and all agree to share information (name and e-mail only), use a monthly newsletter to these guests to keep in touch with your happenings at the Superior Small Lodgings and offers to come back. At Oigidecht Hotels and Resorts we use Mail Chimp http://mailchimp.com because the first 1,000 e-mail are free, great tracking/ graphs and they have some increasable professional templates for your Superior Small Lodging but there are many easy free e-mail companies out there. It sounds like a lot of work but if each Superior Small Lodging wrote one small blurb about what is happening in the next 90 days (50 word or less with a picture) and not even offer a special offer you will be surprised at how many calls or e-mails you will get from guests and your return guest will jump up. Then you do not need sites like Expedia.com and Hotels.com you will build your business of guests who what to stay with you and similar Superior Small Lodging.
As always I hope this helped you get some good ideas on assisting your Superior Small Lodging, Bed & Breakfast or Inn.
Oigidecht Hotels and Resorts